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Our Story

BLACKFISH SWIMWEAR: STRONG INSIDE

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We are called Blackfish for a reason: like the black sheep we don’t always follow the rules. We help women feel confident in their swimwear, so they can do more of the activity they love. We empower them to feel strong from the inside out, through enduring designs that feel supportive and are visually bold.

DESIGN THAT EMPOWERS YOU

Our swimwear range includes tankini tops, cropped shorts, ¾ capris and swim leggings. The bold stripes and tailored double-panels are all designed to flatter, streamline, sculpt and ultimately liberate.

Designed for leisure swimmers, yet technically cut with the best aspects of performance swimwear, each item gives you a feeling of inner strength and confidence. Whether you’re dipping your toe in or diving in at the deep end, we salute you.

“My beautiful Blackfish top and shorts have transformed my experience of swimming. I am not an athlete but I felt like one!” Belinda.

FABRICS THAT ENERGISE YOU

All Blackfish swimwear uses high-performance fabrics worn by competitive athletes to support muscles and improve blood flow so that you can train for longer and carve a knife through the water. The compression guaranteed by the extraordinary elasticity of the fabric reduces muscular strain and improves performance.

This versatile and durable fabric features sweat-wicking and a high UV rating, making it ideal for swim training or lying on a sun lounger! It offers exceptional shape retention, breathability, quick drying and piling resistance, along with resistance to chlorine, salt and sand.

“I feel like I could be doing lengths in an Olympic pool. I love it!” Anne Marie.

MADE BY WOMEN FOR WOMEN

Our swimwear is an unconventional and genuine alternative to the traditional one piece and bikini. Bold and resilient, it gives women the freedom to get back to doing the activities they love with a feeling of physical assurance.

“I love your swimwear… you have inspired me to venture into a pool again.” Ruth.

LISA'S STORY

Lisa, the founder of Blackfish, got into swimming by accident, quite literally, after a hit and run car accident. She broke almost all the bones in her legs. She underwent seven operations to put her back together. She then spent four months in hospital, first in traction and then in rehabilitation as she went from lying flat, to sitting up and learning to walk again.

When she finally left hospital, the surgeons had a few parting words of advice: “No more running and no skiing, don’t break your legs as we can’t fix them again.”

The solution was swimming, but it took Lisa a long time to pluck up the courage to go to the pool. “I love swimming, but when you don’t look like a sporty person any more, it’s hard to feel like a sporty person inside! But I stuck with the swimming. Then one Christmas I was given an Olympic Sharkskin swimsuit and my heart soared.”

Not only did Lisa look super sleek, but she felt like a killer athlete, aware of her posture and her muscles. When she swam, her muscle awareness improved her technique and tone.

“I loved it. I wore it and wore it. But Olympic swimsuits are not made for swimming three times a week, so it quickly fell apart. I couldn’t afford to buy another one. But, as I found out in hospital, I’m a relentlessly positive person! So I set about designing my own range.”

Blackfish was born.

Since then, Lisa has gradually added to her original range with a new butterfly and snapper range. All items are manufactured in the UK with every woman in mind, whether that means a quick dip, playing with the kids on the beach, a swimming class or swim training three times a week down at the local pool.

Lisa is still swimming.


 

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